Cutline Speaks
Media Research Tip: Who owns what?
posted by Morgan on September 9, 2009
Staying informed is an important part of being a PR professional. Being an expert on who owns what in the media world is also key in this business. With so many changes happening in the media, it can often be a challenge to keep track of all the details.
But I recently found something that will help keep my memory fresh! One of the resources I stumbled upon is the Columbia Journalism Review's media directory. Want to know who's who? Simply select a media company and the results show a list of publications under that company's ownership. This is a great little site that should help in your every day media relations and is particularly helpful when you're booking media tours.
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