forbes: Why Content Creators Are Making More Money Off Social Media Than On It

In 2025, the term “influencer” no longer tells the full story. According to Kajabi’s new State of Creator Commerce report, over half of content creators now identify as entrepreneurs. This is a shift that marks a new era in the creator economy. Unlike the social-first creators who rely solely on brand partnerships or platform bonuses, “entrepreneurial” creators are building businesses that go beyond the social platforms, tapping into digital products and services to generate real, sustainable income.